As a multidisciplinary creative at droppTV—an innovative Web3 commerce and entertainment company—I led the development of high-impact visual content that fused graphic design, motion graphics, and video production to enhance their brand identity and marketing strategies.
Branded Visual Campaigns: I designed digital advertisements, storyboards, and promotional graphics for droppTV’s shoppable video platform and Web3 product launches. These designs were tailored for cross-platform use, focusing on mobile-first, responsive layouts.
Motion Graphics for Social Media: I crafted animated reels and motion graphics used on Instagram, Twitter, and TikTok. These short-form visuals helped increase engagement and supported new feature rollouts and artist collaborations.
UI Graphics and Interface Mockups: Collaborated with developers and the marketing team to visualize branded elements for platform pages, NFTs, and AR integrations—maintaining a futuristic but clean aesthetic aligned with droppTV’s immersive commerce model.
Video Production and Editing: Produced and edited dynamic video content, including artist interviews, teaser trailers, sizzle reels, and product highlight videos. My approach combined cinematic pacing, music synchronization, and bold transitions that reflect the company's innovative spirit.
Event and Behind-the-Scenes Photography: Captured and edited photos at droppTV events, behind-the-scenes content for campaigns, and creative portraits of partnered artists.
DROPPGROUP (FORMERLY DroppTV)
